The new Fred Perry store located in the heart of Hamburgs ‘Schanzenviertel’ is a great example of a colourful and fresh design concept that blend in very well with the old style of the building.

The landlord had just recently renovated the exterior of the building bringing back the ancient charm of former times.

The slightly elevated ground floor framed by pillars and large windows, cover the main sales floor level. Existing cement tiles in various colours were retained and became a natural part of the store concept.

The mezzanine sales level with its bright blue color and edgy displays creates a nice contrast towards the lower sales area, where red is the dominant color.